6.24.2011

Short-lived Logo

Back in '07 I designed the logo for an upstart Toronto-based hi-end burger joint called Craft burger. Last year they decided to change the name to Big Smoke Burger for legal reasons to do with expansion into the US market. They’ve since come up with a generic dumbed down redesign to facilitate the new name. Oh well, I guess logos don’t go on smoking forever!

1 comment:

  1. AprileJune 29, 2011 at 9:03 PM

    I just moved away from Toronto and I am always thinking about how "there is nothing like Craft Burger" here, and "how much I miss Craft Burger." Big Smoke Burger? So strange.

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